In Good Company- Origin Story

Growing up, we were lucky.
Our house sat in a cul-de-sac in Coleraine, Northern Ireland – one of four homes filled with young families.
We walked to school together, ran in and out of each other’s kitchens, and headed off on communal camping trips to France each summer. The girls from three of the families were bridesmaids at each other’s weddings. We didn’t call it a community. It was just how things were.
It’s only later that you realise how rare that kind of closeness can be. And just how much it matters.
Because today, for all our hyperconnection, finding people you genuinely connect with isn’t easy. Especially when you’re new to a city. Especially when you’ve got children and time is short. We might pass people every day at the school gate or in the park. But without a reason to connect, we often don’t. The friction is small, but real. So we put it off, and the opportunity quietly fades.
That’s what in Good Company is trying to change.
It doesn’t promise instant friendship. But it does reduce the friction, by helping families find others nearby with shared interests and similar rhythms of life. Just enough common ground to start a conversation. Just enough context to give it a chance to grow.
Because the evidence is clear: social connection makes us happier, healthier, and more resilient. And yet many of us wish we had more of it – not in theory, but in the everyday. A walk, a meal, a chat in the park.
Some people are fortunate enough to grow up with that kind of company already around them. But meaningful social connection is too fundamental to be left to fortune. So we're doing something about it.